Master's Degree Programme in Digital Marketing and Corporate Communication
Kuvaus
International Master’s Degree Program in Digital Marketing and Corporate Communication (DMCC) consists of advanced-level studies in digital marketing and corporate communication, language and communication studies, general studies, and optional studies that students can tailor to their needs. The advanced-level studies of the DMCC program cover courses on digital market environment, digital interaction, digital marketing strategy, stakeholder relationship management, digital marketing and corporate communication research, digital marketing communications, digital analytics and marketing performance measurement, and a capstone course where students need to apply their programme-level learning in an industry setting.
Osaamistavoitteet
Besides substance-specific learning outcomes, the DMCC graduates are competent in critically analyzing research literature and conducting independent research in the field of digital marketing and communication. Finally, they have excellent communication skills in an international business environment.
Rakenne
- Tarkka kuvaus
Advanced Studies in Digital Marketing and Corporate Communication
87 opDMCSYVValitse kaikki (87 op) Optional Study Modules
Valitse väh. 0 kpl (0+ op)- Vapaasti valittava opintokokonaisuus
- Tarkka kuvaus
Communication and Language Studies
9+ opXMAIS_DMCMPValitse 1 kpl (4+ op)Communication and Language Studies For International Students
Valitse kaikki (9+ op)Finnish Courses
Valitse väh. 1 kpl (5–25 op)Communication and Language Courses for Master's Level
Valitse väh. 4 op- ValintaryhmäValitse kaikki (4 op)
Elective Communication and Language Studies
Valitse väh. 0 op- Vapaasti valittava opintojakso
Communication and Language Studies For Finnish Students
Valitse kaikki (4+ op)Communication and Language Courses for Master's Level
Valitse väh. 4 op- ValintaryhmäValitse kaikki (4 op)
Elective Communication and Language Studies
Valitse väh. 0 op- Vapaasti valittava opintojakso
- Tarkka kuvaus
Muut opinnot
0+ opMUUT_DMCMPValitse kaikki (2+ op)Compulsory Courses
Valitse kaikki (2 op)Optional Courses
Valitse väh. 0 kpl (0+ op)- Vapaasti valittava opintojakso