YTTP2150 Introduction to Corporate Communication (5 op)

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Opinnon taso:
Perusopinnot
Arviointiasteikko:
0-5
Suorituskieli:
englanti
Vastuuorganisaatio:
Jyväskylän yliopiston kauppakorkeakoulu
Opetussuunnitelmakaudet:
2024-2025, 2025-2026, 2026-2027, 2027-2028

Kuvaus

This study module introduces the key concepts of corporate communication in contemporary organizations. The course provides an overview of:
- Corporate identity, branding and reputation
- Communication strategy and management
- Specific fields of corporate communication; employee communication, change communication, media relations, social media, crisis communication and corporate social responsibility
- Research and measurement

Osaamistavoitteet

After completing this course, the student will be able to:
- explain the important role of corporate communication in today’s digitalized society
- classify the different functions of corporate communication
- identify the basic principles and concepts of corporate communication management

Lisätietoja

JSBE: Lectures in English. Student can choose to take the exam either in English (by enrolling to course YTTP2150) or in Finnish (by enrolling to course YTTP1150).

At the Open University lectures in Finnish, some modes of study also available in English

Kirjallisuus

  • Cornelissen, J. (2017 / 2020 /2023). Corporate Communication. A Guide to Theory and Practice. 5th / 6th / 7th edition. Sage Publications Ltd.

Suoritustavat

Tapa 1

Arviointiperusteet:
Accepted completion of the designated assignments
Valitaan kaikki merkityt osat
Suoritustapojen osat
x

Osallistuminen opetukseen (5 op)

Tyyppi:
Osallistuminen opetukseen
Arviointiasteikko:
0-5
Suorituskieli:
englanti

Opetus