RESS2170 Sport Marketing (4 op)
Opinnon taso:
Syventävät opinnot
Arviointiasteikko:
0-5
Suorituskieli:
englanti
Vastuuorganisaatio:
Jyväskylän yliopiston kauppakorkeakoulu, Liikuntatieteellinen tiedekunta
Opetussuunnitelmakaudet:
2024-2025, 2025-2026, 2026-2027, 2027-2028
Avainteksti
Sport marketing, winter sports, event and facility management.
Kuvaus
The course introduces the
students with the basic and applied principles and concepts of modern sport
marketing, with special focus on winter sports. The course introduces the
students to the various aspects of sport marketing and how marketing principles
can be used in planning and implementing sport marketing strategy.
Osaamistavoitteet
On successful completion of this course, student is able to:
- explain what sport marketing and sport sponsorship cooperation are, and how they can be used as part of an organization’s marketing strategy
- know the special features of sport marketing in comparison to other contexts
- use marketing theories in planning, implementing and analyzing sport marketing strategies classify different theories used in sport marketing studies.
Oppimateriaalit
To be provided in the lectures.
Suoritustavat
Tapa 1
Arviointiperusteet:
Lectures 20 hours, classroom discussions, writing and reading assignments, working groups assignments.
Valitaan kaikki merkityt osat
Suoritustapojen osat
x
Osallistuminen opetukseen (4 op)
Tyyppi:
Osallistuminen opetukseen
Arviointiasteikko:
0-5
Arviointiperusteet:
<p>Learning
log (50%), working group assignment (50%).</p>
Suorituskieli:
englanti