BISA1180 Scientific thinking and research methods (5 op)

This course introduces business students to the fundamentals of research methods and scientific thinking, focusing on practical applications in business decision-making. Students will explore the principles of scientific inquiry and learn how to apply both quantitative and qualitative reasoning to real-world business challenges. The course covers key aspects of research design, data collection, and analysis, emphasizing the interpretation and application of research findings in business contexts. Through hands-on exercises and case studies, students will develop critical thinking skills and learn to make informed decisions based on empirical evidence. The course aims to equip future business professionals with the tools to evaluate and utilize research effectively, enhancing their ability to make data-driven decisions in various business scenarios.

Upon successful completion of the course, students should be able to:
1. Apply scientific thinking principles to business decision-making processes
2. Distinguish between qualitative and quantitative research methods and their applications in business contexts
3. Interpret and critically evaluate quantitative data to support business decisions
4. Analyze qualitative information to gain insights into consumer behavior, market trends, and organizational dynamics
5. Design basic research studies to address specific business questions or challenges
6. Identify potential biases and limitations in research methodologies and data interpretation
7. Utilize appropriate data visualization techniques to communicate research findings effectively
8. Apply ethical considerations in business research and data analysis
9. Develop evidence-based recommendations for business strategies using both qualitative and quantitative insights
10. Demonstrate proficiency in basic statistical concepts and their application to business scenarios

A collection of reading materials assigned by the lecturer