YTTP2120 Introduction to Marketing (5 op)
Opinnon taso:
Perusopinnot
Arviointiasteikko:
0-5
Suorituskieli:
englanti
Vastuuorganisaatio:
Jyväskylän yliopiston kauppakorkeakoulu
Opetussuunnitelmakaudet:
2024-2025, 2025-2026, 2026-2027, 2027-2028
Avainteksti
What is marketing? You will learn the core concepts of marketing and the importance of marketing in the operations of companies and society.
Kuvaus
• Concepts that underlie the discipline of marketing
• Marketing mix and decision areas
• Marketing and its environment
• Sustainable marketing
• Basic marketing strategies and tactics applied in business cases
Osaamistavoitteet
On successful completion of the course, students will be able to:
- name and recognise key marketing concepts and discipline areas
- identify and define the basic elements of the marketing mix
- explain buyer behaviour in consumer and business markets
- identify and explain business development options
- apply the concepts and theories in phenomena of practical business
- name and recognise key marketing concepts and discipline areas
- identify and define the basic elements of the marketing mix
- explain buyer behaviour in consumer and business markets
- identify and explain business development options
- apply the concepts and theories in phenomena of practical business
- identify the significance of Sustainable Development Goals (especially SDG8, SDG12) in marketing
Lisätietoja
Other materials informed by the lecturer.
Kirjallisuus
- Gary Armstrong, Philip Kotler, Marc Oliver Opresnik, 2023, Marketing: An Introduction, Global Edition, 15/E (e-kirjana saatavilla); ISBN: 9781292433165
Suoritustavat
Tapa 1
Arviointiperusteet:
Accepted completion of the designated assignments
Opetusajankohta:
Periodi 4
Valitaan kaikki merkityt osat
Suoritustapojen osat
x
Osallistuminen opetukseen (5 op)
Tyyppi:
Osallistuminen opetukseen
Arviointiasteikko:
0-5
Suorituskieli:
englanti