YCCA2180 Global Public Relations (6 op)

Opinnon taso:
Aineopinnot
Arviointiasteikko:
0-5
Suorituskieli:
englanti, suomi
Vastuuorganisaatio:
Jyväskylän yliopiston kauppakorkeakoulu
Järjestävä organisaatio:
Jyväskylän yliopiston kauppakorkeakoulu, Avoin yliopisto
Opetussuunnitelmakaudet:
2024-2025, 2025-2026, 2026-2027, 2027-2028

Avainteksti

Opintojaksolla tarkastellaan tiedotus- ja suhdetoiminnan eli PR:n roolia, toimintoja ja vaikutusta globaaleissa toimintaympäristöissä.

Kuvaus

This study module examines the role, function, and influence of public relations in a global environment. During this course, students will learn why and how organizations are affected by publics and stakeholders from multiple cultures and with great diversity within nations and how organizations affect publics and stakeholders with their activities. Students will gain an understanding of global trends and how they impact public relations activities, and knowledge on national media structures, public policy, and international legal and ethical codes in public relations.

The study module introduces the students to several UN Sustainable Development Goals, such as Goals 3 Good health and wellbeing, 8 Decent work and economic growth, 10 Reduced inequalities, 12 Sustainable consumption and production, and 13 Climate action and discuss them as important global issues challenging global public relations activities.

Osaamistavoitteet

After completing this study module, the student:

  • is familiar with main theories and theoretical perspectives of global public relations

  • is able to reflect critically on the main factors affecting global public relations

  • is able to identify and scope opportunities for global and cross-border public relations

  • has trained to understand diversity and cultural issues

  • is able to produce a written academic report in English

  • has improved their cross-cultural awareness

Lisätietoja

JSBE: In English. Independent, remote learning. No contact teaching classes.

Avoin yliopisto: suorituskieli suomi.

Esitietojen kuvaus

JSBE: pakollisena esitietona YTTP1150 Viestinnän johtamisen perusteet tai YTTP2150 Introduction to Corporate Communication.

Avoin yliopisto: pakollisena esitietona YTTP1150 Viestinnän johtamisen perusteet ja suositeltuina esitietoina Liiketoimintaosaamisen perusopinnot.

Suositellut esitiedot

Oppimateriaalit

JSBE: Reading material assigned by lecturer, available in Moodle course space.

Avoin yliopisto: kirjallisuus Moodlessa.


Kirjallisuus

  • The global public relations handbook. Theory, research and practice, 3rd edition

Suoritustavat

Tapa 1

Kuvaus:
Independent, remote learning. Reading guidelines and assignment instructions in Moodle course page
Arviointiperusteet:
Individual written home assignment and weekly online discussions
Opetusajankohta:
Periodi 1, Periodi 2, Periodi 3, Periodi 4
Valitaan kaikki merkityt osat
Suoritustapojen osat
x

Itsenäinen työskentely (6 op)

Tyyppi:
Itsenäinen työskentely
Arviointiasteikko:
0-5
Suorituskieli:
englanti, suomi

Opetus