DMCS3190 Digital Marketing and Corporate Communication Capstone (2 op)

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Opinnon taso:
Syventävät opinnot
Arviointiasteikko:
0-5
Suorituskieli:
englanti
Vastuuorganisaatio:
Jyväskylän yliopiston kauppakorkeakoulu
Opetussuunnitelmakaudet:
2024-2025, 2025-2026, 2026-2027, 2027-2028

Avainteksti

Showcase your expertise in digital marketing and corporate communication

Kuvaus

This course is designed to measure the learning outcomes of the DMCC program. The student teams will be given a real-life case related to DMCC programme level learning objectives that they need to solve in a given timeframe.

Osaamistavoitteet

By the end of this course, students will be able to:

  • Create marketing and communication strategies to address the contemporary changes in the digital environment.
  • Demonstrate their mastery of digital marketing and corporate communication capabilities in oral and written forms.

Lisätietoja

The course is exclusively designed for the second year DMCC degree students.

This course is not taught 24-25.

Esitietojen kuvaus

The student is expected to have completed most DMCC-courses before registering for this course.

Suositellut esitiedot

Oppimateriaalit

  • Case-related material provided by the instructors or the firm.
  • All course material in the DMCC programme.
  • Other supplementary material provided by the instructor(s).

Suoritustavat

Tapa 1

Kuvaus:
Mandatory attendance to lectures (min. 80% of lectures must be attended to pass the course).
Arviointiperusteet:
Exam and/or assignment(s).
Opetusajankohta:
Periodi 2
Valitaan kaikki merkityt osat
Suoritustapojen osat
x

Osallistuminen opetukseen (2 op)

Tyyppi:
Osallistuminen opetukseen
Arviointiasteikko:
0-5
Suorituskieli:
englanti
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