CEMS2175 Sustainability Business Strategies for Global Markets (7 op)

"Sustainability Business Strategies for Global Markets" is a comprehensive course designed for individuals who wish to incorporate sustainable practices into their business strategies, with a particular focus on global and local markets. The course commences with an exploration of the fundamentals of sustainability, encompassing its environmental, social, and economic dimensions, and subsequently connects these concepts to strategic thinking and management within enterprises, including businesses, governments, and non-profit organizations. This course delves into various models and frameworks, highlighting the roles of diverse stakeholders in both global and local contexts. This includes a detailed examination of how businesses can create "shared value" by innovating ways that benefit society, enhance profits, create jobs, and promote environmental protection and social change.

 
This course offers a comprehensive perspective on the challenges and opportunities associated with implementing sustainable business strategies and expanding global businesses in emerging market contexts. Students are encouraged to develop a critical understanding of how enterprises adapt to socioeconomic backgrounds in developing countries and how they can develop mutually beneficial models for societal transformation. Covering a range of strategic and tactical issues such as stakeholder theory, cross-sector collaborations, and challenges in achieving effectiveness and efficiency, the course also focuses on measuring corporate responsibility and social impact. Interactive sessions, group assignments, and the flipped learning approach promote reflective and independent thinking. By integrating these elements, the course ensures that participants are well-equipped to develop and implement effective sustainability strategies in a global business environment, preparing them for long-term success in a world that increasingly values sustainability.

• Explaining Concepts and Approaches to Strategy Formulation
• Connecting Sustainability to Strategic Thinking and Management
• Describing Challenges in Sustainable Business Strategies
• Examples of Sustainable Business Strategies
• Understanding the Socio-Economic Context of Developing Countries
• Engagement of Enterprises with Society and Stakeholders
• Strategic and Tactical Approaches to Value Creation

The course will focus both on developed countries and emerging markets. 

Aligning Innovation with Community Benefits and SDG Partnership: The course will equip students with the knowledge to align business innovations with community benefits and the SDGs, understanding the role of innovative practices in achieving sustainable development goals in global markets.

The study material on the course will be articles.