DMCSYV Advanced Studies in Digital Marketing and Corporate Communication (87 op)

The advanced-level studies of the International Master’s Degree Program in Digital Marketing and Corporate Communication (DMCC) consists of courses in digital marketing and corporate communication. The advanced-level studies of the DMCC program cover courses on digital market environment, digital interaction, digital marketing strategy, stakeholder relationship management, digital marketing and corporate communication research, digital marketing communications, digital analytics and marketing performance measurement, and a capstone course where students need to apply their programme-level learning in an industry setting.

After completing the advanced studies in DMCC, the students can create marketing and communication strategies to address contemporary changes in the digital environment. Specifically, they can 1) identify and analyze contemporary changes in the digital environment. 2) evaluate digital marketing and communication strategies and their applicability to diverse business goals. 3) measure the outcomes of digital marketing and communication activities and understand their implications.

Besides substance-specific learning outcomes, the students are competent in critically analyzing research literature and conducting independent research in the field of digital marketing and communication. Finally, they have excellent communication skills in an international business environment.