Master's Degree Programme in Digital Marketing and Corporate Communication

Kauppatieteiden maisteri
Tutkinto-ohjelman tyyppi:
Ylempi tutkinto-ohjelma
120 op
Jyväskylän yliopiston kauppakorkeakoulu
Järjestävä organisaatio:
Jyväskylän yliopiston kauppakorkeakoulu
2020-2021, 2021-2022, 2022-2023, 2023-2024


International Master’s Degree Program in Digital Marketing and Corporate Communication (DMCC) consists of advanced-level studies in digital marketing and corporate communication, language and communication studies, general studies, and free-choice minor studies. The advanced-level studies of the DMCC program cover digital customer relationship management, digital interaction, information technology acceptance and digital technology user, digital marketing communications, digital marketing planning and management, and digital marketing tools and applications. The degree includes a thesis related to the programme topics.

Supplementary studies
Depending on the individual background, the student may be required to take some supplementary courses.


Discipline based knowledge, knowledge application, and responsible business
DMCC graduates master the core content areas of their discipline from four perspectives: 1) identifying the core theories and areas of digital marketing and corporate communication, 2) classifies the core objectives and tasks of digital marketing and corporate communication, 3) managing customer and stakeholder relationships with digital tools, and 4) applying principles of business ethics related to decision-making.
Research skills and critical thinking
DMCC graduates are competent in critically analyzing interdisciplinary challenges related to digital marketing and corporate communication.
Communication and language skills
DMCC graduates have excellent communication skills in international business environment.


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