EKIA465 The Language of Advertising (5 op)

Avaa opintojakson esite Sisussa
Opinnon taso:
Aineopinnot
Arviointiasteikko:
0-5
Suorituskieli:
englanti
Vastuuorganisaatio:
Kieli- ja viestintätieteiden laitos
Opetussuunnitelmakaudet:
2020-2021, 2021-2022, 2022-2023, 2023-2024

Avainteksti

Would you like to learn about advertising discourse? If yes, grab this opportunity! You can earn 5 credits and much more. Register now!

Kuvaus

Content
The course provides an introduction into advertising discourse. By analyzing the process of multimodal meaning-making across different promotional genres, the students will become aware of how the interplay of the different modalities can be used for marketing purposes. Building on the framework of social-semioticmultimodal discourse analysis, the course will introduce tools both for the creation and for the critical analysis of advertising discourse.
Completion methods

Contact teaching

Assessment details
Participation in the lectures, home assignments, creation and presentation of an advertisement.

Osaamistavoitteet

After completing the course, the students will be able to

  • interpret advertising discourse from asocial-semiotic and multimodal perspective,
  • understand and explain how semiotic resources are used for persuasion,
  • critically reflect on the process of multimodal meaning-making in advertising,
  • create a piece of advertising discourse with the help of digital tools.

Lisätietoja

Attendance policy: 80% attendance

Oppimateriaalit

The study materials will be available in Moodle. 

Kirjallisuus

  • The required readings will be provided during the course.

Suoritustavat

Tapa 1

Kuvaus:
Attendance policy: 80% attendance
Arviointiperusteet:
Active participation in the lectures, home assignments, creation and presentation of an advertisement.
Valitaan kaikki merkityt osat
Suoritustapojen osat
x

Osallistuminen opetukseen (5 op)

Tyyppi:
Osallistuminen opetukseen
Arviointiasteikko:
0-5
Arviointiperusteet:
Active participation in the lectures, home assignments, creation and presentation of an advertisement.
Suorituskieli:
englanti
Työskentelytavat:

Contact teaching

Oppimateriaalit:

Study materials will be provided in Moodle.

Kirjallisuus:
  • The required readings will be provided during the course.
Ei julkaistua opetusta