EKIA465 The Language of Advertising (5 op)

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Opinnon taso:

Aineopinnot

Arviointiasteikko:

0-5

Suorituskieli:

englanti

Vastuuorganisaatio:

Kieli- ja viestintätieteiden laitos

Opetussuunnitelmakaudet:

2020-2021, 2021-2022, 2022-2023, 2023-2024

Avainteksti

Would you like to learn about advertising discourse? If yes, grab this opportunity! You can earn 5 credits and much more. Register now!

Kuvaus

Content

The course provides an introduction into advertising discourse. By analyzing the process of multimodal meaning-making across different promotional genres, the students will become aware of how the interplay of the different modalities can be used for marketing purposes. Building on the framework of social-semioticmultimodal discourse analysis, the course will introduce tools both for the creation and for the critical analysis of advertising discourse.

Completion methods

Contact teaching

Assessment details

Participation in the lectures, home assignments, creation and presentation of an advertisement.

Osaamistavoitteet

After completing the course, the students will be able to

interpret advertising discourse from asocial-semiotic and multimodal perspective,
understand and explain how semiotic resources are used for persuasion,
critically reflect on the process of multimodal meaning-making in advertising,
create a piece of advertising discourse with the help of digital tools.

Lisätietoja

Attendance policy: 80% attendance

Oppimateriaalit

The study materials will be available in Moodle.

Kirjallisuus

The required readings will be provided during the course.

Suoritustavat

Tapa 1

Kuvaus:

Attendance policy: 80% attendance

Arviointiperusteet:

Active participation in the lectures, home assignments, creation and presentation of an advertisement.

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Suoritustapojen osat

Osallistuminen opetukseen (5 op)

Tyyppi:

Osallistuminen opetukseen