Master's Degree Programme in Digital Marketing and Corporate Communication
Tutkintonimike:
Kauppatieteiden maisteri
Tutkinto-ohjelman tyyppi:
Ylempi tutkinto-ohjelma
Laajuus:
120 op
Suorituskieli:
englanti
Vastuuorganisaatio:
Jyväskylän yliopiston kauppakorkeakoulu
Järjestävä organisaatio:
Jyväskylän yliopiston kauppakorkeakoulu
Opetussuunnitelmakaudet:
2020-2021, 2021-2022, 2022-2023
Kuvaus
International Master’s Degree Program in Digital Marketing and Corporate Communication (DMCC) consists of advanced-level studies in digital marketing and corporate communication, language and communication studies, general studies, and free-choice minor studies. The advanced-level studies of the DMCC program cover digital customer relationship management, digital interaction, information technology acceptance and digital technology user, digital marketing communications, digital marketing planning and management, and digital marketing tools and applications. The degree includes a thesis related to the programme topics.
Supplementary studies
Depending on the individual background, the student may be required to take some supplementary courses.
Supplementary studies
Depending on the individual background, the student may be required to take some supplementary courses.
Osaamistavoitteet
Discipline based knowledge, knowledge application, and responsible business
DMCC graduates master the core content areas of their discipline from four perspectives: 1) identifying the core theories and areas of digital marketing and corporate communication, 2) classifies the core objectives and tasks of digital marketing and corporate communication, 3) managing customer and stakeholder relationships with digital tools, and 4) applying principles of business ethics related to decision-making.
Research skills and critical thinking
DMCC graduates are competent in critically analyzing interdisciplinary challenges related to digital marketing and corporate communication.
Communication and language skills
DMCC graduates have excellent communication skills in international business environment.
DMCC graduates master the core content areas of their discipline from four perspectives: 1) identifying the core theories and areas of digital marketing and corporate communication, 2) classifies the core objectives and tasks of digital marketing and corporate communication, 3) managing customer and stakeholder relationships with digital tools, and 4) applying principles of business ethics related to decision-making.
Research skills and critical thinking
DMCC graduates are competent in critically analyzing interdisciplinary challenges related to digital marketing and corporate communication.
Communication and language skills
DMCC graduates have excellent communication skills in international business environment.
Rakenne
Valitse kaikki (85+ op)
- Tarkka kuvaus
Advanced Studies in Digital Marketing and Corporate Communication
80 opDMCSYVValitse kaikki (80 op) Optional Study Modules
Valitse väh. 0 kpl (0+ op)- Vapaasti valittava opintokokonaisuus
- Tarkka kuvaus
Communication and Language Studies
7+ opXMAIS_DMCMPValitse 1 kpl (4+ op)Communication and Language Studies For International Students
Valitse kaikki (9+ op)Elective Communication and Language Studies
Valitse väh. 0 op- Vapaasti valittava opintojakso
Communication and Language Studies For Finnish Students
Valitse kaikki (4+ op)Elective Communication and Language Studies
Valitse väh. 0 op- Vapaasti valittava opintojakso
- Tarkka kuvaus
Muut opinnot
0+ opMUUT_DMCMPValitse kaikki (1+ op)Optional Courses
Valitse väh. 0 kpl (0+ op)- Vapaasti valittava opintojakso