YCCS2220 Crisis Communication Management (5 op)

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Opinnon taso:
Syventävät opinnot
Arviointiasteikko:
0-5
Suorituskieli:
englanti
Vastuuorganisaatio:
Jyväskylän yliopiston kauppakorkeakoulu
Opetussuunnitelmakaudet:
2020-2021, 2021-2022, 2022-2023

Kuvaus

The study module helps students understand how crises develop and how organizations attempt to predict, manage and mitigate the effects of crises, such as on corporate reputation. Students will learn the main elements of an effective crisis communication plan and will examine main communication strategies that may be applied in various crisis situations.

Osaamistavoitteet

After completing this study module, the student:

  • has improved his/her understanding of how issues turn into crises

  • is able to identify and address communication problems proactively

  • has trained in the management of stakeholder relations in critical situations

  • is able to communicate effectively across different contexts and situations

  • has improved his/her self-management skills

  • has developed problem-solving skills


Pakolliset esitiedot

Suositellut esitiedot

Kirjallisuus

  • Finn Frandsen & Winni Johansen (2017). Organizational crisis communication. London, Sage (selection of chapters)
  • Timothy Coombs (2018). Ongoing crisis communication: Planning managing and responding. London, Sage (selection of chapters)

Suoritustavat

Tapa 1

Kuvaus:
Osallistuminen opetukseen, läsnäolovaatimus 80 %.
Arviointiperusteet:
Kriisiviestinnän simulaatioharjoitus ja oppimispäiväkirja
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Suoritustapojen osat
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Osallistuminen opetukseen (5 op)

Tyyppi:
Osallistuminen opetukseen
Arviointiasteikko:
0-5
Suorituskieli:
englanti

Opetus