KTTA3220 Sports Economics (3 op)
Sports and increasingly also eSports, have an enormous global footprint, with billions of practitioners. In addition to recreational participants, there are also tens of millions professional athletes. Sports equipment manufacturers sell billions of dollars worth of gear to the public on the backs of sports idols, and companies pay hefty fees to have their logos prominently displayed in international telecasts. The players on teams and individual winners of major events can become international celebrities, with potentially millions fans all over the world. In a supremely competitive environment, top athletes can earn tens of millions of dollars a year in prize and promotional money. Modern sports venues have also become mass entertainment centers, often subsidized from local tax revenue. In all, even if one wanted to, it is hard, if not impossible, not to be cognizant of some sports events in one’s locality. Sports and eSports are simply part of people’s daily lives all over the world, with many associated socio-economic issues. This course in Sports Economics is a wide-ranging introduction to the subject of sports and eSports. During the course standard economic tools are developed to analyze major aspects of both traditional and electronic sports. No previous course work in economics is assumed.
Book exam: spring term
- apply basic microeconomic principles, such as supply and demand, competition,
opportunity costs, monopoly power, rate of return, etc., to explain and analyze the
business of sports.
- explain the choices of sports organizations, owners, players, and fans.
- explain the primary determinants of compensation and prize money to players and teams
in major professional sports.
- have an understanding on the special characteristics of electronic sports (eSports, e-sports)- have a better understanding of the role of sports in society.
edition. Prentice Hall: London, UK.
- Leeds, M.A. & von Allmen, P. (2015). The Economics of Sports. 5th global edition. Pearson Education, UK
- Fort, R. (2011). Sports Economics, 3rd edition. Prentice Hall, London, UK.