YMAS2120 B to B Relationships and Networks (6 op)
Opinnon taso:
Syventävät opinnot
Arviointiasteikko:
0-5
Suorituskieli:
englanti
Vastuuorganisaatio:
Jyväskylän yliopiston kauppakorkeakoulu
Opetussuunnitelmakaudet:
2017-2018, 2018-2019, 2019-2020
Kuvaus
Sisältö
- Introduction
- Research traditions in marketing
- Schools of marketing in action
- The levels of business network management
- Networks as relationships, structures, positions and processes
- The management of business relationships
- Case assignments
Suoritustavat
Contact teaching course: Spring semester, 4th term. The study methods of the contact teaching course are specified in the study program annually.
Arviointiperusteet
Accepted completion of the designated assignments. The assessment criteria of the course is specified in the study program annually.
Osaamistavoitteet
The overall aim to develop participants’ conceptual and practical capabilities as managers and business professionals in the area of btob marketing. On successful completion of the course, students will be able to:
- position business to business marketing (relationships and networks) in the theoretical fields of marketing
- to use theoretical concepts and practical tools to analyse and manage business relationships and value creating networks
- position business to business marketing (relationships and networks) in the theoretical fields of marketing
- to use theoretical concepts and practical tools to analyse and manage business relationships and value creating networks
Esitietojen kuvaus
Intermediate studies in marketing.
Oppimateriaalit
Lecture notes, the course book, additional articles.
Kirjallisuus
- Ford, G., Håkansson, H., Gadde, L.-E. & Snehota, I. (2003). Managing Business Relationships. 2nd. ed. John Wiley.; ISBN: 0-470-85125-2
Suoritustavat
Tapa 1
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Osallistuminen opetukseen (6 op)
Tyyppi:
Osallistuminen opetukseen
Arviointiasteikko:
0-5
Suorituskieli:
englanti