YCCS3110 Digital Interaction (6 op)

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Opinnon taso:
Syventävät opinnot
Arviointiasteikko:
0-5
Suorituskieli:
englanti
Vastuuorganisaatio:
Jyväskylän yliopiston kauppakorkeakoulu
Opetussuunnitelmakaudet:
2017-2018, 2018-2019, 2019-2020

Kuvaus

Sisältö

Issue arenas
Stakeholder theory
Social media engagement
Dialogic communication
Organisational listening
Employee engagement
News media relations

Suoritustavat

Contact teaching course, autumn semester 1st period. Detailed information regarding the ways of completing the course will be announced in the annually published study programme.

Arviointiperusteet

Accepted completion of the designated assignments. The assessment criteria of the course is specified in the study program annually.

Osaamistavoitteet

After completion of the course the student is able to
- Identify challenges and opportunities facing organisations attempting to strategically engage with their stakeholders online
- Identify organisational stakeholders (inside and outside the organization), the issues important to them, and issue arenas where they interact
- Explain how to engage in positive ways with organisational stakeholders through a variety of online channels and communication strategies
- Analyze and plan an organisation’s digital communication with diverse stakeholders
- Monitor and measure engagement and other outcomes of online organisation-stakeholder interaction.

Oppimateriaalit

Articles and cases provided by the instructor

Suoritustavat

Tapa 1

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Osallistuminen opetukseen (6 op)

Tyyppi:
Osallistuminen opetukseen
Arviointiasteikko:
0-5
Suorituskieli:
englanti

Opetus