EKIA465 The Language of Advertising (5 op)
Opinnon taso:
Aineopinnot
Arviointiasteikko:
0-5
Suorituskieli:
englanti
Vastuuorganisaatio:
Kieli- ja viestintätieteiden laitos
Opetussuunnitelmakaudet:
2017-2018, 2018-2019, 2019-2020
Kuvaus
Sisältö
The course provides an introduction into advertising discourse. By analyzing the different features of advertising messages, the students will become aware of the use of linguistic and multimodal resources in marketing communication.
Suoritustavat
Contact teaching, pair and group work, home assignments, student presentations
Arviointiperusteet
Based on participation in class, home assignments and a course paper.
Osaamistavoitteet
After completing the course the students will be able to
•classify different forms of offline and online advertisements
•identify the discourse structure and communicative functions and of advertisements
•analyse advertising strategies from a linguistic perspective
•apply different tools for linguistic analysis
•integrate multimodal approaches in the study of advertisements
•understand and explain how language is used in persuasive messages.
•classify different forms of offline and online advertisements
•identify the discourse structure and communicative functions and of advertisements
•analyse advertising strategies from a linguistic perspective
•apply different tools for linguistic analysis
•integrate multimodal approaches in the study of advertisements
•understand and explain how language is used in persuasive messages.
Lisätietoja
Target group: Second and third year students
Students may be absent from no more than two classes.
Esitietojen kuvaus
EKIP404 Discourse and Literacy (recommended, not obligatory)
Oppimateriaalit
The study materials will be available in Moodle. Further readings will be announced in the course.
Suoritustavat
Tapa 1
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Suoritustapojen osat
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Osallistuminen opetukseen (5 op)
Tyyppi:
Osallistuminen opetukseen
Arviointiasteikko:
0-5
Suorituskieli:
englanti