YMAS3110 Information Technology Acceptance and Digital Technology User (6 op)

Sisältö

Digital technologies are everywhere and their significance in our everyday life is hard to ignore. This course has been designed to provide a thorough understanding on digital technologies. Particular emphasis is placed on learning not only the need and importance of digital technologies, their adoption and usage, but also the factors and consequences effecting the consumers when chose to adopt and use these technologies. Notable technologies or themes include e-commerce, mobile commerce, mobile banking, mobile financial services, and so forth. We consider the viewpoint of the organization including banks from the end-user perspective in understanding various factors that affect user intention in adopting and continuously using various digital technologies. We start by looking at the nature of the field as presented by contemporary or present peer-reviewed academic journals and popular market or industry reports followed by case studies and class discussion/presentations. Consequently, the topics which will be discussed during the course will equally focus both the theoretical and practical aspects. Most of the lectures include a small case-like assignment and reading material. They will always be introduced at the end of a lecture, and discussed at the beginning of next lecture.

Contents:
Intention to use digital / mobile services and technologies
Digitization and consumer behavior
Technology acceptance / adoption
Famous technology adoption models, theory, and frameworks.
Continuously using digital / mobile services and technologies
Resistance to digital technology acceptance
Electronic business and mobile-enabled information systems
Brand engagement and consumer behavior
Purchasing paths

Suoritustavat

Contact teaching course, autumn semester 2nd period. The study methods of the contact teaching course are specified in the study program annually.

Arviointiperusteet

Accepted completion of the designated assignments. The assessment criteria of the course is specified in the study program annually.