IMCS1016 Semiotics of Culture and Media (5 op)
Opinnon taso:
Syventävät opinnot
Arviointiasteikko:
0-5
Suorituskieli:
englanti
Vastuuorganisaatio:
Kieli- ja viestintätieteiden laitos
Opetussuunnitelmakaudet:
2017-2018, 2018-2019, 2019-2020
Kuvaus
Sisältö
Semiotics as the study of signs offers valuable tools to analyze representations and to scrutinize communication processes in an array of settings. This course introduces the students to sign conceptions and traditions of semiotics and multimodality. It specifically focuses on the semiotics of consumption and critically analyzes marketing and public relation strategies in different cultural contexts from a semiotic point of view.
Suoritustavat
Lecture course, group work
Arviointiperusteet
Project work, learning portfolio
Osaamistavoitteet
On completion of this course, the student will be able to
- describe and criticize main approaches to semiotics and their concepts
- perceive and analyze differences in semiotic processes in different cultures and societies
- analyze marketing and public relation strategies critically
- apply semiotics in marketing.
- describe and criticize main approaches to semiotics and their concepts
- perceive and analyze differences in semiotic processes in different cultures and societies
- analyze marketing and public relation strategies critically
- apply semiotics in marketing.
Lisätietoja
Timing: 1st year
Kirjallisuus
- Selected articles and chapters from a.o.:
- Hestbaek Anderesen, Thomas et al (eds.): Social Semiotics. Key Figures, New Directions. 2015.
- Chandler, Daniel: Semiotics. The Basics. 2007.
- Oswald, Laura: Creating Value. The Theory and Practice of Marketing Semiotics Research. 2015.
- Beasly, Ron & Marcel Danesi: Persuasive Signs. The Semiotics of Advertising. 2002.
Suoritustavat
Tapa 1
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