EKIA465 The Language of Advertising (5 op)

Opinnon taso:
Aineopinnot
Arviointiasteikko:
0-5
Suorituskieli:
englanti
Vastuuorganisaatio:
Kieli- ja viestintätieteiden laitos
Opetussuunnitelmakaudet:
2017-2018, 2018-2019, 2019-2020

Kuvaus

Sisältö

The course provides an introduction into advertising discourse. By analyzing the different features of advertising messages, the students will become aware of the use of linguistic and multimodal resources in marketing communication.

Suoritustavat

Contact teaching, pair and group work, home assignments, student presentations

Arviointiperusteet

Based on participation in class, home assignments and a course paper.

Osaamistavoitteet

After completing the course the students will be able to
•classify different forms of offline and online advertisements
•identify the discourse structure and communicative functions and of advertisements
•analyse advertising strategies from a linguistic perspective
•apply different tools for linguistic analysis
•integrate multimodal approaches in the study of advertisements
•understand and explain how language is used in persuasive messages.

Lisätietoja

Target group: Second and third year students
Students may be absent from no more than two classes.

Esitietojen kuvaus

EKIP404 Discourse and Literacy (recommended, not obligatory)

Oppimateriaalit

The study materials will be available in Moodle. Further readings will be announced in the course.

Suoritustavat

Tapa 1

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