DMCSYV Advanced Studies in Digital Marketing and Corporate Communication (80 op)

Opinnon taso:
Syventävät opinnot
Jyväskylän yliopiston kauppakorkeakoulu
2017-2018, 2018-2019, 2019-2020
Valittavissa sivuaineeksi:


The advanced-level studies of the DMCC program cover digital customer relationship management, digital interaction, information technology acceptance and digital technology user, digital marketing communications, digital marketing planning and management, and digital marketing tools and applications. The degree includes a thesis related to the programme topics.


Discipline based knowledge, knowledge application, and responsible business
DMCC graduates master the core content areas of their discipline from four perspectives: 1) identifying the core theories and areas of digital marketing and corporate communication, 2) classifies the core objectives and tasks of digital marketing and corporate communication, 3) managing customer and stakeholder relationships with digital tools, and 4) applying principles of business ethics related to decision-making.
Research skills and critical thinking
DMCC graduates are competent in critically analyzing interdisciplinary challenges related to digital marketing and corporate communication.


Valitse kaikki (80 op)